Are you running an affiliate program? Are you looking for ways to personally connect with affiliates, all the while boosting your brand?
While there are many ideas to consider, exhibiting at affiliate conferences is a great place to start.
Not only does this put you in front of your target audience, but it also goes a long way in showing the industry that you’re serious about your business.
Before you get too excited, there’s an important question to ask: is exhibiting at affiliate conferences worth the cost?
In other words, you don’t have the opportunity to setup your booth for free. Instead, you’ll have to part with a good amount of money to show your presence on the conference floor.
Here are three things you can do to help you confidently answer this question:
1. Know What You’re Getting in Return
You don’t want to part with hard earned money to exhibit at an affiliate conference until you know exactly what you’re getting in exchange.
For example, Affiliate Summit West is one of the biggest and most popular affiliate conferences of the year. Booth space is available starting at $5,800, and for this you get all the following:
- Exhibitor booth space (8′ x 10′)
- Networking Plus Passes, for access to more events and networking opportunities
- Company description in the Event Guide
- A listing in the conference networking platform
What you get for your money will vary from event to event, so be sure to check on this before signing on the dotted line.
2. Learn More About the Audience
What type of people attend the conference? Are they part of your target audience? Is exhibiting the best way to connect with these individuals?
You shouldn’t assume that every conference aligns with your goals. Some will be a perfect fit, while others are best left to others.
For instance, if you run an affiliate program in the gaming industry, iGB affiliate events should be of great interest to you. At these, you know you’re in a position to connect with partners and affiliates who have a strong interest in the type of program you offer.
3. Think About Your Goals
You’ll never know if exhibiting at a conference is worth the money until you set goals.
Are you exhibiting with the hopes of signing up new affiliates? Are you doing so with the idea that you want to form new partnerships with industry companies? Are you simply interested in brand recognition?
Once you have a list of goals in mind, you can dig into the finer details of the conference for a better idea of whether or not you can accomplish them through exhibiting.
Give it a Try
If you’ve been thinking about exhibiting at affiliate conferences, there’s no better time than now to take the leap.
Make a list of upcoming conferences, review what each one has to offer, and decide where to spend your time and money. From there, do whatever it takes to get as much out of the event as possible.