Roo Wright – CEO & Founder

I am no stranger to the affiliate marketing world, I have been involved in this space for nearly 20 years.

I always dreamed of having my own successful businesses and at a very early in life I knew that entrepreneurship was in my blood!

I am no stranger to the affiliate marketing world, I have been involved in this space for nearly 20 years.

I always dreamed of having my own successful businesses and at a very early in life I knew that entrepreneurship was in my blood!

Over the years I learned many valuable life and business lessons, through that great teacher, The School of Hard Knocks! In 2001, I made my real leap into the Information World after always having an interest in computers as an early adopter with my Commodore 64, who knew what the internet and the future would hold.

The dotcom boom came and went as did two failed start-ups in two short years! But then I entered the fantastic space as an affiliate manager. Having been hired just two days earlier, I found myself jetting off to the other side of the world to my first affiliate conference in Amsterdam! On route I couldn’t help but think I was going to wake up in a bath of ice with some appendage missing. But it all turned out well and it was a great introduction into the world of affiliate management in the iGaming industry.

After getting a start, I soon found myself in demand and I was head hunted by Noel Hayden of Jackpot Joy fame! After knocking their affiliate program into shape, I found myself dabbling as an affiliate to learn exactly what they were doing to drive traffic. From there it didn’t take me long to make the switch from Affiliate Manager to Affiliate. After that I was soon making more money in a month than I did in a whole year. Teaming up with Scott Logan we began Bingoport.co.uk and grew the site to an award-winning Super Affiliate status in no time. We even ran our own industry awards, rewarding those operators and affiliate managers who in our community of some + 100,000 bingo and slots players voted on.

Over the years we put money back into the business including spending a cool million dollars on launching our own operator site LiveBingo.com which while a complete disaster did give us valuable lessons that gave us great success in DivaBingo.com and many other slots and bingo brands. The harder you work, the more you learn, the more you learn, the more likely you are to find and have things work! Sounds too simple but it’s a winning formula.

Success was tremendous, but it was time for a change, and we sold. The company was acquired by Gaming Realms PLC in 2014.

I then decided to start-up Click Profits Limited, as I was in a unique position to help clients achieve all of their affiliate and online marketing related goals. It can be a challenge for managers to reach their affiliate marketing goals. They have a lot on their plate, and many tasks can often get put on the back burner. We solve the problem for them.

Along with Click Profits International, I started hityah.com, which is a high-quality site with information on casinos, bingo, lotto, poker and a variety of other games. In the affiliate marketing, internet marketing, and gaming space, I am recognised by my colleagues for being an experienced and knowledgeable professional with the unique ability to provide clients with a customised game plan. Thanks to partnerships and relationships with many of the top minds in affiliate marketing, I have always been on the cutting edge of “the next big thing.”

As the founder of Wag.io (a Click Profits product), I have developed a one-of-a-kind product to help affiliate managers find, watch, manage, and report on all affiliate activity.

Even with such a busy family life and many interests outside of work, I always find time for all things affiliate marketing have to offer. I love it!

Wag.io Bio

wag-io-logo

Wag.io has one objective; to optimise the affiliate marketing experience. The application accomplishes this by providing an intelligent and resourceful solution, that helps affiliate managers ensure marketing partners comply with brand-specific and regulatory guidelines.

Wag.io has one objective; to optimise the affiliate marketing experience. The application accomplishes this by providing an intelligent and resourceful solution, that helps affiliate managers ensure marketing partners comply with brand-specific and regulatory guidelines.

The app is dedicated to improving processes for both affiliate managers and affiliates alike, however, it’s been developed with the affiliate manager in mind. We understand that when a brand matures, the number of partners promoting it will inevitably increase. This success brings with it the arduous task of not only managing current relationships, current promotions, content requests and other similar requirements, but also new business development. Inevitably, the maintenance and updating of historical content becomes less of a priority and often tend to be overlooked.

This can be a costly error under the new regulatory trend of heavy fines and penalties for brands that are careless with consumer outreach messages. Recent examples of affiliate programs closing down to safeguard their brands, is just the tip of the iceberg, as this still leaves legacy / outdated content behind. The affiliate industry is ready for a change… for the better. This is where Wag.io can help.

The app is built around an exceptional feature that allows operators to setup a semi-automated monitoring schedule for all websites managed by their affiliate partner program. This process includes a complete scan of all website pages, content and other relevant promotional items. It doesn’t matter if the website or landing pages are SEO, PPC or Social Media properties – if there is a URL attached to it, Wag.io will scan it. It will then use its own artificial intelligence features to provide an extensive list of all websites that are in breach of your pre-defined guidelines. The app can even highlight partners that are brand-bidding, usually against the terms and conditions of most affiliate programs. The process of monitoring is ongoing and is further refined by machine learning; The more the app is used, the more intelligent and intuitive it becomes.

The semi-automated scan and alert system isn’t the only intelligent part of the app. It also has the unique ability to recognise text on images from all pages of a specified property. It can even recognise banners that are out of date, then highlight the changes required to the affiliate manager.

The scan feature only scratches the surface of this powerful tool. There is far more functionality should a client require it, such as an integrated CRM system, Skype Chat Integration, Task Lists and Reminders, Team Performance Reporting, Incorporated Search Engine and Lead Generation Functions, and more.

This is an essential, industry leading product that provides numerous benefits at a very small cost. It’s optimal usage, with all its intuitive features will absolutely boost efficiency and productivity of both affiliate manager, and the affiliates they manage.

Brands I’ve Worked With