As an affiliate manager, it’s important to keep a close watch on every move your affiliates make. Yes, this is easier said than done, but it’s an absolute must. If you don’t, an affiliate (or affiliates) could make a mistake that lands you in hot water with the authorities.
While it’s important to have a clear understanding of the rules and laws that apply to your particular industry, such as online gaming, there are some that come into play across the board.
False Advertising is a Big No-No
This is one of the biggest problems affiliate managers run into. They want their affiliates to achieve great success, but there is no place in the industry for false advertising.
For example, if an affiliate uses outdated marketing material that falsely advertises a product or service, it’s the brand that suffers in the end.
Not only can false advertising lead to serious penalties and fines, but it also kills the reputation of your brand.
The General Data Protection Regulation (GDPR)
Most people associated with the affiliate marketing industry are familiar with the GDPR and the impact it has on their brand and the way they do business.
In short, this is a set of regulations governing how personal data is used in the European Union.
Even if your affiliate business is not located in the European Union, you are still required to comply with all GDPR rules.
It’s critical to review the GDPR from beginning to end. Forbes does a nice job sharing an overview of how it can impact your affiliate business:
“There are many essential items in the regulation, including increased fines, breach notifications, opt-in consent and responsibility for data transfer outside the EU. As a result, the impact to businesses is huge and will permanently change the way customer data is collected, stored, and used.”
Make sure your affiliates aren’t doing anything that violates the GDPR, because this can fall back on you.
Online Gambling Advertising
If your brand is part of the online gambling industry, a variety of changes took place in 2018 that deserve your attention.
Earlier last year, the Committees of Advertising Practice (CAP) announced stricter standards on gambling advertising, which includes affiliates. The new standards focus on things such as:
- Restricting advertisements that create an overwhelming sense of urgency
- Reducing the impact of advertisements that encourage repetitive play
- Preventing advertisements that give the sense that there is no risk involved
- Providing additional information to people with a gambling problem
Gambling affiliates should be aware of these changes, as they will alter their approach.
Once you have a solid grasp of the rules and laws that impact how affiliates promote your brand, you can then do your part in ensuring that nothing goes wrong.
It’s your responsibility to keep a watchful eye on affiliates, as you don’t want anything they do to harm the reputation and legitimacy of your brand.